Brands Building for Scale Should Invest in Hypercultural Latinx | TechCrunch
Ilse Calderon (left), Kat Garcia (right)
So we made it to TechCrunch's front page!
Learn about the group behind massive (a collective $1.9T to be exact) purchasing power behind them, how they differ from other similarly aged U.S. groups, and how to go-to-market. We're talking about the Hypercultural Latinx.
Ilse Calderon and I discuss why and how brands building for scale should look to Hypercultural Latinx consumers.
“In my Colombian household, I grew up negotiating prices when shopping - both online and in-person. I would then tie the negotiation to the buying experience.”
From the power of the DM (direct message), unit economics (CTRs & RoAS) behind Latinx prone channels like WhatsApp Inc., the HC Latinx where investors and brands need to get creative.
Happy #HispanicHeritageMonth!
