Content Strategy 3.0, A New Winning Formula
Chris Marpo, Partnerships Lead at Quora, Lauren Birnbaum, Associate Director of Revenue Brand Partnerships at TikTok, and Kendalle Bennett, Manager of New Business and Partnerships (East Coast) at Pinterest, Iryna Papalamava, Growth Architect Director at BCGDV and Kat Garcia (Kathleen Garcia-Manjarres), Growth Architect at BCGDV.
In 1996, Bill Gates coined the phrase “content is king”, heralding the expansion of content strategy into a world beyond channel marketing. 25 years later, content is responsible for more corporate and startup growth, billionaire dollar fortunes, and even prominent political victories than anyone could have imagined.The truth today is that content isn’t king; it’s the kingdom.
I recently co-authored an article, Growth Director at BCG Digital Ventures, Iryna Papalamava. As we contemplated the ever-changing nature of content, we hosted an event at our studios in Hudson Yards alongside content experts at Quora, TikTok and Pinterest. Read our content methodology and learn what trends we explored during DV Talks: Content Strategy 3.0, A New Winning Formula.
